About Me

Rich Delaney – profile/resume

Rich has just published a new book Power Up Your Selling Effectiveness. The book is a result of his numerous presentations on how to improve selling and identifying new business opportunities.

As president of 20/20 Marketing, Rich works with organizations and individuals to help them achieve their new business goals. His work includes helping sole proprietors, bank loan officers, manufacturing executives and actors.

20/20 Marketing helps companies get more from their marketing, sales efforts and employees with a focus on strategic planning, integrated marketing communications, sales development programs, and improved advertising communications strategies. Founded in 1997, the firm has built on Rich’s past experience with small and large companies in diverse industries including banking, construction equipment, consumer finance, advertising, and retailing.

Before becoming President of 20/20 Marketing, Rich served as Senior Vice President and Director of Marketing of UMB Financial Corporation. Although having helped small offices grow, Rich has held senior level marketing positions with ITT Corporation, Montgomery Ward Corporation, FMB Corporation and Caterpillar Corporation.

In addition to helping companies with their brand identities, advertising campaigns, and product concepts, Delaney has written numerous articles, the most popular being 360° Dynamic MarketingÔ for Greater Sales Success and Making A Sales Culture Come To Life, which have appeared in regional business publications.

Rich has served as a board member of the Advertising Club of Kansas City and the Business Marketing Association, and the Bank Marketing Association. He is also active in Toastmasters International, the National Speakers Association, and the Advertising Education Foundation, Inc.

Rich earned an MBA in Finance from the University of Chicago, a Masters of International Marketing degree from the American Graduate School of International Management (Thunderbird), and a Bachelor of Science degree in Operations Management from the University of Arizona.

For more information about 20/20 Marketing contact Rich Delaney at (913) 814-8742, or rich@2020marketing.com